Professor Campbell McCuaig is the Director of the Centre for Exploration Targeting (CET) a joint venture between The University of Western Australia, Curtin University and the minerals industry.

CET is a unique applied research enterprise focusing on increasing the discovery rate in mineral exploration and the quality of discoveries without relying on substantial increases in exploration expenditure. 

Under Campbell's leadership CET has become internationally renowned for research outcomes that are delivering practical benefits to industry and advancing the sustainable science of exploration targeting at the highest academic levels.